Networking - don't cringe, it's all the rage

Starting up a new business is possibly going to be the most exciting - and terrifying - thing you've ever done.

You know your idea is brilliant and your business will be a success. But unless you win enough clients or make enough sales you are going to struggle.

This is where business networking comes in. Initially an American idea, some people still see it as a very 'un-British' thing to do - marching into a room full of strangers and launching yourself on them with your great business plan.

However it doesn't have to be like that.

A whole raft of networking groups is springing up across the country, some exclusively for women, others tailored to business segments. Most are relaxed, friendly, involve a drink and maybe even food - and it doesn't have to be scary.

"I love the excitement of going to a networking event as you never know who you are going to meet. When I first set up Bliss I struggled to gain the numbers of clients I wanted through using other, more expensive sources. But since I started networking I've gained the majority of my current business from either direct contact with people at the event or referrals from the contacts I have made there," said Andrea Waterhouse of Bliss Life Coaching.

Even if the person you are talking to doesn't need your services now, they may at a later date and they could well pass your name on to other contacts who need you now.

All you need is a smile, some business cards and a little bit of confidence - which anyone who has set up their own business will have in abundance.

And the chances are, you'll also find people who can make your life easier!

"All the services I need for my business like a bookkeeper and web designer have also come through networking. The events are fun and everyone is there to gain business referrals or to help people by passing on details of useful contacts. Anyone not networking doesn't realise the potential it has to help build your business," says Andrea.

Start with your local Business Link or Chamber of Commerce or try searching for local networking events in Google.

You won't look back.